EDITING FAQs(Scroll down for GHOSTWRITING, COACHING, WEB CONTENT, SALES LETTER and MARKETING FAQs)
Q: What Does an Editor Do?
A: Your editor reviews your manuscript and makes suggestions and revisions as needed.
Different manuscripts require different levels of editing. Your editor will advise you as to the level of editing required for your manuscript. Copy Editing (Line Editing) focuses on grammar, spelling and punctuation. Stylistic Editing improves the flow of your writing. Content Editing involves making suggestions for additions or changes to the actual content of your work. Structural Editing (also called Developmental Editing) relates to organization, writing, descriptive flavor and flow.
Once revisions are made in a section of your book we will send them to you for review, with a request that you inform us immediately of any changes you want made. (This is important, as it may affect what we do in similar circumstances for the remainder of the work.)
Q: How Should I Submit My Manuscript for Editing?
A: Write your book in Microsoft Word or Open Office Word and email it to us as an attachment. (If you’re not ‘up to speed’ on computers, you may submit a printed document (triple-spaced, Times 12) on letter-size paper with one-inch margins all around.) (See the ‘Contact Us’ page for email and mailing information.)
Q: How Will Corrections Be Made to My Manuscript?
A: You’ve worked hard to write an authoritative and evocative book, and now an editor is going to sling red ink all over it? Of course. It’s what we do.
Corrections will be made in red on your digital or printed submission. (We use MS Word’s ‘Track Changes’ tool only for the simplest of edits, as it can be very confusing for a complex edit.)
Comments and suggestions for improvement of the writing, punctuation or other elements are normally made in blue in a digital edit; for printed text, comments and suggestions are provided on separate sheets of paper.
Q: What About Using an Online Spelling and Grammar Check, Like the One in MS Word?
A: Yes, please use an automated spell checker to check your work. While not foolproof, these are useful tools and they will save you money by saving your editor time.
Automated grammar checkers, on the other hand, are notoriously unreliable, and using one almost always increases the editor’s workload. Even if you never received high marks in English, you probably have a pretty good idea of how to write an English sentence. You’re almost sure to be more accurate than an automated grammar checker. Ignoring the automated grammar checker is likely to save you money by saving us hours correcting the errors it caused you to make.
Q: What Does Editing Cost?
A: Charges vary from one writer to another, depending on your abilities.
To find out how much your job is likely to cost, email us a page you consider representative of the overall quality of your writing (from the middle of your book, not from chapter one) along with a total word count for the entire project. We will provide a complimentary sample edit so that you can see the kinds of changes we are likely to make, along with an estimate for the cost of a full edit.
For line editing (simple corrections to spelling and punctuation, and changing a word here and there) we charge $60 per hour. For more complex projects, such a those requiring developmental or content editing to improve the flow and make the work more accurate and/or reader-friendly, the fee is $80 per hour. Research and extensive rewriting will be charged at the ghostwriting rate ($120 per hour).
Q: Once My Manuscript is Edited, Will It Be Ready to Send to the Printer or Publisher or to Submit Online as an eBook?
A: Not yet. It will need to be proofread and formatted for printing or online publishing.
Q: What Does Proofreading Cost?
A: Our rate for proofreading is $60 per hour.
Q: What is the Cost of Formatting the Interior of a Book?
A: We charge $60 per hour for formatting the interior of a book. Interior formatting for a 100-page book typically runs about $300. Graphics or tables will increase the price somewhat.
Q: Who Will Design My Cover, and How Much is That Likely to Cost?
A: A good original book cover requires an experienced book cover designer. Cost can vary according to a number of factors (including whether original art is required) and normally begin at $1000.
CONTACT INFO: Call 760-434-5224 or email firstname.lastname@example.org
GHOSTWRITING FAQs(Scroll down for COACHING, SALES LETTER, WEB CONTENT and MARKETING FAQs)
Q: How Does Ghost Writing Work?
A: Your ghostwriter writes an exceptional work behind the scenes in your name, based on interviews with you or on written information or audio/video recordings you provide.
To assure good communication throughout the ghost writing project, we send you each segment or chapter as we complete it and you either give your written approval or send a response in writing informing us of any changes you want made.
Q: Does the Ghost Writer’s Name Appear on the Published Work?
A: Though a ghost writer can turn your book into a hit, many authors never mention their ghost writer’s name. For example, Bill Cosby didn’t acknowledge the writer of Fatherhood, nor did a ghost writer’s name appear on the cover of Hillary Clinton’s It Takes A Village.
Some authors — California Senator Barbara Boxer is a case in point — do choose to give credit on the cover, usually using the words “with” or “as told to.”
What you do about credit is entirely up to you and your ghost writer.
Q: Who Should Consider Hiring a Ghost Writer?
A: Hiring a ghost writer is the perfect solution if you want to publish but don’t have the time to invest in the writing, or if you feel you have little talent for writing.
Q: As the Author, What Do I Need to Provide to the Ghost Writer?
A: You can choose your level of involvement.
If you provide material in writing descriptive of your project (preferably on disk), we will turn it into flowing prose. This is the most straightforward and least expensive approach.
If you don’t want to write an initial draft and prefer to make an audio recording, we recommend that you sit down with a friend and tell him or her everything you know about the subject at hand. We can provide a questionnaire to get you started.
Finally, some people prefer to sit down with us and be interviewed.
Q: Is Ghost Writing Ethical?
A: What a great question! As with most things, the ethics of ghost writing depend on the situation and your intent.
If your project involves writing based on your own experience or research, the work is genuinely yours and there is no problem at all. And if the work is fiction, we have no problem with sitting down to write an inventive work of art and then passing it on to you to do with as you please.
Q: Is Ghost Writing Expensive?
A: Compared to an elephant, or a mouse? Obviously, you’re going to pay a pretty penny for an elephant. Hiring a professional ghost writer is a lot less costly than going into the zoo business.
On the other hand, contracting for ghost writer services is definitely more expensive than sitting down to write an epic yourself—until you factor in the hours that writing descriptive and informative prose would take away from your business and other activities you consider important. Weighing all the factors, in many cases hiring a ghost writer makes perfect economic sense.
Every case is different, depending on the time required. Plan on a minimum of $15,000.00 for a 100-page book, though we’ve done a few that have cost considerably less. A highly complex project might run as much as $120,000.00.
Q: How is Payment Made?
A: Payment is normally made in stages: an initial payment, two or three progress payments, and a final payment on completion of the work. Please contact us directly to discuss payment for your particular project.
Q: How Long Does It Take to Ghost Write a Book?
A: That depends on a number of factors. For starters:
- the quality and form of the information you provide;
- the time required for interviewing, researching, and writing the chapters;
- the number of hours the ghost writer can reasonably commit to your project each day;
- how quickly you respond to the ghost writer’s questions and requests for feedback on the writing;
- how attached you remain to controlling the writing process
Complex ghost writing projects sometimes involve other variables as well.
We strive to meet reasonable time tables. If there is likely to be an insurmountable challenge with a time commitment, we will give you ample notice. Our clients have been quite satisfied with the attention they receive and with the timeliness of our work.
Be wary of anyone who offers you a simple cookie-cutter formula for figuring out how long writing a high-quality manuscript will take.
One thing is sure: the sooner you hire a ghost writer, the sooner your book or ebook can be underway, completed, and published.
CONTACT INFO: Call 760-434-5224 or email email@example.com
BOOK COACHING FAQs(Scroll down for WEB CONTENT, SALES LETTER and MARKETING FAQs)
Q: How Can a Book Coach Help Me Write an Amazing Work Myself?
A: Your book coach meets with you periodically, in person or through a combination of email and telephone.
Based on your personal writing style and the parameters of the project at hand, we provide the expertise and feedback you need to move forward toward completion. This may involve everything from initial organization to helping you write better descriptive, informative and/or persuasive copy.
WEBSITE CONTENT and SALES LETTER FAQs
Q: Why Should I Hire a Writer for My Website or Sales Letter?
A: As you may know, writing descriptive prose about your product or service is one thing; writing prose that converts website visitors into buyers is quite another.
When conversion rates are low, most people respond by shelling out additional cash to attract more visitors to their site. That’s really sad, because they’re missing the mark and wasting their money.
If your site is getting traffic but failing to convert visitors into buyers, what you need is a professional who knows how to create an ongoing website campaign that builds strong relationships and an effective sales letter that convinces visitors to buy and keep them coming back for more.
A powerful sales letter increases sales by appealing to your visitors’ emotions without overwhelming them, and by giving them repeated opportunities to purchase with a single click.
Sounds easy? Well… writing descriptive, persuasive on-line sales copy is both an art and a science.
You can find sales letter templates online, but most of them are so full of hype that they tend to irritate customers. To do a good job of conversion, you need a sales letter written in the same tone as the relationship-building content on your site.
Unless you are prepared to spend years learning the tricks that make the difference between success and pouring good time (and money) after bad, you need a professional who can diagnose your specific problem in a flash(!) and create the campaign you need: strong support materials on your site to inspire visitor loyalty and an ace sales letter to maximize your conversion potential.
Q: What Do Website Content and a Sales Letter Cost?
A: If you’ve shopped around, you know that hiring a professional to write original website content and an effective sales letter can cost tens of thousands of dollars. But it doesn’t have to.
We won’t charge you an arm and a leg. (You need to keep those body parts — as with real estate, they aren’t making any more of them! (Yet.))
Our sales letter clients keep coming back for more, because our reasonably priced sales letters do what they’re meant to do: Increase Conversion Rates. (And to do that, they use correct American English, not the Indian English or Asian English you find on so many sites today.)
BOOK MARKETING FAQs
Q: How Can I Use Social Media to Market My Book?
A: You need to generate “buzz” around your book. There are many ways to do this. Perhaps the simplest is to use social media.
First, identify your most likely audiences. Then, figure out which social media (Facebook, Google+, LinkedIn, Pinterest, etc.) they hang out on. Go to that social media site and set up an account. Set up your profile, and, if it’s Facebook, set up a fan page for your book. (So you have two pages you can use on Facebook; one for you and one for your book.)
Post engaging content, like great pictures and quotes, consistently. Several times a day is best. But don’t try to sell your book. Even on your Facebook book fan page, though, you should refrain from overtly pushing your book too much; 90% of your posts should be non-promotional. Be sure you put in a link to your book sales page in the other 10%.
What you want is for people to decide they like what you post. When they like it, they will “like” it (Facebook), +1 it (Google+), tweet it, share it, comment on it. Ask them right in your posts to do those things. Don’t be shy about asking! You need all the help you can get to get your posts out to the world.
Also, find groups or communities on the social site that are made up of your audience. Go there and socialize. Don’t push your book. Instead, focus on building relationships. Be helpful. Answer questions, and pose some interesting questions of your own in your own status updates and let people know how those questions relate to your book, with a link to your book sales page.
Q: What Else Can I Do Online to Market My Book?
A: There are lots of things you can do to maximize the “buzz” about your book online.
- Optimize your book page on Amazon.com, and set up an author page there with a dynamite keyword-dense description of your book.
- Use keywords related to your book in everything you do online. Choose keywords that have high search numbers and low competition.
- Publish your book as a Kindle ebook as well, in two relevant categories where the competition is low. Price your ebook low and get everyone you know to buy it and leave a 4- or 5-star review. This can easily make your book a best seller in your categories, which makes it an Amazon best seller, so watch the ratings daily. Once you have enough reviews, you can raise the price of your book. Kindle also has a program in which you can make your book available for free in exchange for some promotional help.
- Write articles on the topic of your book and post them to online directories, like Squidoo.com, HubPages.com, Yahoo.com, etc. In each one, put a link to your book sales page in the resource box at the bottom.
- Join book review sites like goodreads.com and review other people’s books. In return, most of them will review yours.
- Contact publishers of related blogs and let them know that you would love to provide content for their blog related to your book, and that you would like to be able to include a resource box at the bottom of each post with a link to your book.
More Questions? Call us at 760-434-5224. Or email us at firstname.lastname@example.org.